– Renews its partnership with “Tkiyet Um Ali” for the ninth year, sponsoring needy families and supporting “Gaza Iftar”

Ammon – Umniah Company, one of Beyon’s companies and ranked as the best mobile network in Jordan, announced the launch of its annual charitable campaign “A Wish for Good” for the holy month of Ramadan for the year 2026, which comes this year to consolidate the company’s strategy in social responsibility after launching its new corporate identity, with a focus on institutionalizing volunteer work and promoting sustainable national partnerships.

The company began the campaign activities by signing a cooperation agreement with “Tkiyet Um Ali” at the company’s headquarters, to renew the strategic partnership between the two parties for the ninth year in a row. This agreement aims to support programs to combat sustainable food poverty in the Kingdom.

The terms of the agreement include a Umniah company sponsoring a group of needy families for a full year, by providing monthly food parcels that meet the basic needs of these families. The partnership also includes sponsoring the Al-Rahman banquets held by the Takiyah in the “Al Mahatta” area, implementing food parcel distribution activities, in addition to organizing specialized volunteer days for the company’s employees in the Takiyah’s warehouses, with the participation of an elite group of Al-Wahdat and Al-Faisaly Club stars to contribute to the efforts to prepare and package food.

In the same context, Umniah announced the continuation of its support campaign for the second year in a row, with support allocated to distributing breakfast meals in the Gaza Strip, reflecting the comprehensiveness of the initiative and the extent of its humanitarian impact.

Commenting on the launch of the campaign, Umniah CEO, Faisal Al-Jalahma, said: “The ‘Umniah Al-Khair’ campaign in its 2026 edition embodies the company’s direction towards establishing a more sustainable and professional model of community work, based on building long-term national partnerships, expanding the scope of organized volunteer work, and linking social responsibility initiatives with a measurable impact that serves community priorities, especially in the areas of food security and supporting less fortunate families. This campaign comes as an extension of Umniah’s strategy.” “For social responsibility after launching its new corporate identity, which reflects the company’s commitment to an active and sustainable role in social development.”

For her part, Executive Director of Brand and Corporate Communications, Dina Al-Daoud, explained: “This year’s ‘Umniah Al-Khair’ campaign focuses on maximizing societal impact through clear-cut programs and reliable partnerships with leading national institutions such as Tkiyet Um Ali, in addition to enhancing the culture of organized volunteer work among the company’s employees. Umniah is also keen, by opening direct donation channels for its customers, to expand the circle of community participation and ensure that support reaches its beneficiaries efficiently and transparently, in line with the company’s new identity and its orientation towards greater social responsibility.” Sustainability and effectiveness.

Through this comprehensive campaign, Umniah seeks to strengthen its role as an active partner in community development, focusing on strategic axes that include local development, humanitarian work, and supporting the resilience of less fortunate families.”

For his part, Director General of Tkiyet Um Ali, Samer Balqar, said: “We highly value Umniah Company’s support for Tkiyet Um Ali’s programs, by sponsoring beneficiary families and ensuring that their food needs are provided throughout the year, based on its belief that the responsibility of solidarity is not limited to the month of Ramadan, but rather extends to ensuring food stability for the most needy families throughout the year. We are proud of this partnership extending over nine years, which has contributed significantly to supporting our efforts to combat hunger and enhance food security in the Kingdom. We affirm that this model of Strategic partnerships between the private sector and national institutions constitute an example of sustainable humanitarian work.”

It is worth noting that since its establishment, Umniah Company has adopted the “Umniah Al-Khair” initiative to be the main umbrella under which all of the company’s giving programs fall, and it aims to support many community and development initiatives that are held throughout the year and contribute to the development of society.

Tkiyet Um Ali is currently providing sustainable food support to 20,000 needy and dependent families who fall below the food poverty line in 12 governorates in the Kingdom, through monthly food parcels containing 19 food items that meet the family’s nutritional requirements monthly and throughout the year.