Major restaurant chains rely on their reputation to maintain their level of service and increase their patrons. If that reputation is damaged, the impact on the restaurant will be severe, which is exactly what happened with the “Sushi” chain, whose management decided to sue a high school student for 67 million yen. Approximately $ 480,000, after footage on social media showed him licking his finger and then touching a plate of sushi as he passed it on the conveyor belt, according to Japanese public radio.

Sharp decline due to the clip

Inc. claimed Akindo Sushirowhich operates a chain of restaurants sushirothat it suffered a sharp drop in the number of clients, after footage of his actions went viral in the outlet sushiro In Gifu City, according to Japanese public radio.

The footage also showed the student licking a bottle of soy sauce and Cuba and then placing it on the outlet’s products, as the pioneers of social networking sites shared the snapshot widely in Japan, after it was uploaded last January, and it was one of a number of similar videos – including Some of my competitors sushiro – Which helped in the emergence of the term “sushi terrorism”, according to the site CNN.

The company has filed a lawsuit with the Osaka District Court, where Japanese public radio reported that the company claims to have lost about $115 million after the video was released due to a sharp drop in customers and a decline in the company’s shares.

The student confesses

Japanese radio said that the student admitted the incident and expressed regret for his actions, but added that there was no evidence of a link between his actions and the decrease in customers in the sushi chain, and the radio indicated that the decrease in customers may be due to fierce competition in the industry.