“Jazeera Paints”, the leading company in the world of paints, colors and construction solutions in the Kingdom of Saudi Arabia, the Middle East and North Africa, reveals innovative and unique products to meet all tastes through its latest advertising campaign, which was filmed in cooperation with the star Arwa Gouda.

After more than 40 years of experience, the new advertising campaign highlights the company’s new slogan “Colour Your Life”, offering a world of high-quality colors and modern technologies. This comes in a step compatible with the launch of the company in Egypt, with an investment value of more than 1.2 billion Egyptian pounds, with the aim of opening 400 stores throughout Egypt during the current year.

Mr. Abdullah bin Saud Al-Rumaih, CEO of Al-Jazeera Paints, stated, “Innovation and continuous development are our top priorities. For this reason, “Al-Jazeera Paints” devotes all its resources to maintaining innovation as a core value of its products by constantly introducing new products to the Egyptian market with the promise to our customers to provide A unique and outstanding product that caters to all their different needs.

He added: “We hope, by providing distinctive and high-quality products, to revolutionize the Egyptian paints market, and this will open up new opportunities for growth and expansion locally, as well as exporting our products to more African countries by 2024, as new markets that Jazeera Paints intends to enter.”

In addition to providing products that meet the highest international standards in quality and sustainable policies for the environment, the company also provides a unique shopping experience through the “Al-Jazeera Paints” website and application that uses artificial intelligence to display a wide range of color options and construction solutions that cannot be obtained in showrooms. All of this creates a distinctive selling point for customers and a tangible impact on the Egyptian market.

It is worth noting that the “Jazeera Paints” factory in Egypt was established in 2020 in the 10th of Ramadan City and operates as a main industrial platform equipped with the latest equipment and advanced technologies.

The factory is mainly divided into five production units; The first unit of production revolves around construction paints and focuses on primers, pastes, and all types of interior, exterior, and spray paints. The second unit of production focuses on industrial paints and insulating paints, and the other three units will join the production force next year.

Since its inception, “Al-Jazeera Paints” has succeeded in leading the paints industry outside the borders of the Kingdom of Saudi Arabia, as it established two factories and eight production units with a production capacity of 400,000 tons per year of various products with 650 showrooms in the Kingdom, the Gulf, the Middle East and North Africa.