Many people do just about anything to avoid having to sit in the middle seat on a long flight. The middle seat doesn’t offer as great a view as a window seat, nor does it provide easy access to the aisle and bathroom, plus, it’s often left to scramble for position. on the armrests with two riders on either side, according to Global News.

The loathing of the middle seat is so deep that one Australian airline is now running a lottery for those indulgent enough to choose the middle seat, offering prizes close to C$200,000 to those willing to put up with the frustrating circumstance of sitting in the middle seat for a few hours.

Brilliant to see so many smiles for the launch of @VirginAustralia‘s Bring on Wonderful campaign and its Middle Seat Lottery. It’s these magic moments that make all the difference: https://t.co/bGjUocHs7k #BringOnWonderful pic.twitter.com/uDNkRCqOaN

— Richard Branson (@richardbranson) October 24, 2022

Virgin Australia launched the middle seat lottery this week, a weekly lottery-style game of chance exclusively for middle seat passengers. Australian football, plus an adventurous vacation in Cairns includes flights and hotel accommodations.

Passengers in the middle of this week are immediately eligible to win a six-night cruise in the Caribbean, departing from the United States, and the airline will also cover return flights to the other side of the world.

The lottery was launched after a Virgin Australia survey found that only 1.1 percent of passengers would voluntarily choose the middle seat, and Virgin Australia Group CEO Jane Hrdlika launched the campaign on Monday on a Melbourne to Adelaide flight, awarding a Virgin Voyages flight per of the passengers of the flight.

“We have just touched the tip of the iceberg of what is possible,” Hrdlica said in a press release. “We are doing our best to leave a positive difference every time our guests travel with us.”