The luxury brand, Dior, has announced its readiness to launch its first virtual clothing project Dior Couturein the world of metaverse, the leading luxury brand in digital strategy is trying to intensify its presence in the world of metaverse through cooperation with Gran Turismo 7It is a racing game in its seventh edition and has privileges among international games, according to Forbes Middle East website.

The group that owns Dior and many other luxury brands collaborated with Gran Turismo 7 (GT7) to bring designs Dior to the virtual world, and announced the cooperation in Gran Turismo 7 World Series Showdown In Salzburg, Austria, the game will be available from August 25th.

For his part, Kim Jones, artistic director of Dior’s collections for men, designed a virtual capsule in leather to match the avatars of the GT7a game mostly preferred by male players, along with a custom vintage car titled De Tomaso Mangusta.

He said, “This agreement between Dior The world of video games is a renewed invitation to push the boundaries of creativity and imagination.” The virtual car will be available for purchase with in-game currency at the dealership. Legend CarsPlayers will be able to try on a yellow and gray jumpsuit, matching gloves, and boots Diorizon Introduction of the mark GT7 and helmet.

Dior launches a fashion project in the world of Metaverse

The number 47, which appears above the driver and car, is a reference to Christian Dior’s inaugural fashion show on February 12, 1947, according to the statistics website Game Intelligence. Geeiq93% of my followers GT The 3.34 million followers of Gran Turismo They are male.

Experts said that gaming design enables fashion houses to connect with younger consumers and test consumer willingness to buy virtual items in gaming communities.