“Chanel” resorts to buying more land to provide jasmine flowers.. I know why

Amman Today

publish date 1970-01-01 03:00:00

The famous French fashion and beauty company, Chanel, resorted to buying more land in southern France to provide jasmine flowers and the elements used in the manufacture of perfumes. Fearing that the flower crops used to make their best-selling perfumes would disappear.

These flowers are harvested Handcrafted in a meticulous annual ritual, confirmed Chanel, aIt has bought up to 100,000 square meters to be added to the land it is exploiting in partnership with a local company near the town of Grasse, which is famous for its flower fields surrounding it, according to the UAE website Al Ain.


jasmine flowers
jasmine flowers

At the end of August, Before the temperature reached its peak in neighboring Pejumas, dozens of workers were busy harvesting this year’s crop of jasmine, the main ingredient in the famous Chanel No. 5 perfume, produced by the company a hundred years ago and created by the late designer Coco Chanel..

The jasmine planted in Grasse has a distinctive aroma, and the area became a headquarters for flowers and fragrances in the seventeenth century when workers in leather tanning began to perfume the leather used in their work..

Although half a century has passed since her departure, she is present in the world of fashion, Coco Chanel, her real name is “Gabriel Bonheur Chanel”, French, born August 19, 1883, at the age of 12, her mother died, and she did not know her father since her birth, so she was sent to an orphanage.

In the orphanage she lived a hard life and learned the art of sewing and sewing, and at the age of 18 she was forced to live in a boarding house with Catholic girls.

She started her career in a cabaret for cavalry officers, and after that she established a theater and sang in it, and she caught the eye. She entered the world of fashion and began designing women’s hats and opened an outlet for sale, then created short black dresses and a shoulder bag for women, which reached the world.

Recently, the star Sherihan embodied her career in a play that bore her name, and before that, the life story of Coco Chanel was a rich material for filmmakers such as: “Once and Forever” and “Coco Before Chanel” and in the drama there is “Chanel & Coco”.

On January 10, 1971, she said goodbye to the world after she put her final touches on a fashion collection that was to be presented in the same month.


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Jordan Miscellaneous news

Source : اخبار الاردن

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